iPhone 7 Component Estimated Cost $220

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iPhone 7 component costs are estimated to start at $219.80, which is $36.89 higher than iPhone 6s, according to a preliminary teardown [Excel] of a 32GB model by IHS Markit.

The display remains the most expensive component, costing an estimated $43, followed by an Intel modem and other baseband chips worth an estimated total of $33.90.

Apple’s quad-core A10 Fusion chip is the third most expensive item on the bill of materials, costing an estimated $26.90. Meanwhile, the larger 1,920 mAh battery is said to cost just $2.50.

The larger rear-facing iSight camera and improved 7-megapixel front-facing FaceTime camera cost a combined $19.90, according to IHS Markit. Electromechanical components, including the Taptic Engine, antennas, connectors, microphones, and stereo speakers, cost an estimated $16.70 combined.

iPhone 7’s 2GB of RAM supplied by Samsung, and 32GB of flash storage supplied by SK Hynix, are estimated to cost a combined $16.40. An audio codec and audio amplifier supplied by Cirrus Logic, an NFC controller supplied by NXP, a Bosch Sensortec-made barometer, along with an accelerometer, gyroscope, Touch ID, proximity sensor, and other sensors, cost an estimated $14 altogether.

The accessories included in the iPhone 7 box, including a Lightning-to-USB cable, Lightning-to-3.5mm audio adapter, EarPods with a Lightning connector, and 5W USB power adapter cost an estimated $11.80 combined.

IHS raises Apple’s total cost to manufacture the iPhone 7 to $224.80 after adding $5 in “basic manufacturing costs” related to assembly, insertion, and testing. A 32GB iPhone 7 Plus costs $649 as a point of comparison.

However, the bill of materials does not factor in costs related to, among other things, research and development, software, licensing costs, and transportation. The accuracy of the component costs is also questionable. Last year, Apple CEO Tim Cook said he has never seen a cost breakdown that is “anywhere close to being accurate,” adding that they are generally “much different than the reality.”

At least in comparison to IHS estimates for previous iPhones, the iPhone 7’s bill of materials is seemingly costlier than the iPhone 6, iPhone 5s, and iPhone 5, each estimated to start at $200, and the iPhone SE at $160.

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Unboxing video shows Jet Black and matte black iPhone 7 models

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If you’re sold on the idea of a black iPhone 7 but are still wavering between Jet Black and matte black, an unboxing video that shows the two side-by-side may help you make up your mind.

The matte black model is the larger 7 Plus, but it still gives you a good sense of how the two finishes compare. Another interesting point to note is step during the setup process where you get to choose the degree of haptic feedback offered by the touch-sensitive Home button …

YouTuber Marques Brownlee echoes what we heard in early reviews: that the feedback doesn’t do a convincing job of simulating a click at any of the three levels offered, simply making the whole phone vibrate. There’s no new info in the video, but it is useful to get a sense of how the two blacks look. If you’re not sure which to choose, Brownlee’s advice is to pick the safer option of the matte black to minimize the fingerprint and scratching issues highlighted by Apple and confirmed by reviewers. The other factor which may influence your choice is that Apple revealed that the Jet Black is currently completely sold out, so don’t expect to pick one up anytime soon.

Hands-on: Beats Solo3 Wireless

Apple made a big, polarizing splash when it announced its new wireless AirPods during last week’s iPhone 7 keynote. The AirPods, which are completely devoid of any wires, were met with plenty of mixed reactions online. Whether or not you agree with the design of the AirPods is one thing, but the new W1 wireless chip, Apple’s first, is promising to bring a better overall wireless audio experience to the masses.

Unfortunately, the AirPods don’t ship until late October, so unless you’re among the few who received early review units, you’ll have to wait until the fall before you can experience the $159 wireless earphones for yourself. That said, you can still take Apple’s new wireless W1 chip for a spin, arguably the most important component of its AirPods, anyway.

The W1 wireless chip is not only embedded in Apple’s AirPods, you’ll find the same chip tucked away in several pairs of new Beats-branded headphones as well. The just-released Beats Solo3 On-Ear Wireless Headphones, for instance, has the distinction of being the first product to hit the market with a W1 chip nestled inside. As such, we felt that it was only right to provide you with a hands-on look at this compelling new wireless headphone option.

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iOS 10 new features!!


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New Apple videos reveal the glories of iPhone 7, Apple Watch and more

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Apple has posted the video of today’s surprising iPhone 7 keynote on its website, but if you’d rather just hit the highlights, you can now watch the ten new short videos and ads the company created. The iPhone 7, AirPods, Apple Watch 2 and Apple Health all get serious screen time in Apple’s latest videos. The company even made a 107-second recap video summing up all the new features:Watch them all below:

Keynote recap

iPhone 7 introduction

iPhone 7 Design

Apple Watch Series 2

AirPods

Continue reading “New Apple videos reveal the glories of iPhone 7, Apple Watch and more”

Apple – Don’t Blink!

9/7/2016 Event in 107 seconds .. don’t blink!

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Apple announces iPhone 7 pricing & availability, pre-orders start Sept. 9, available Sept. 16

Following its unveiling of iPhone 7 today, Apple has now announced pricing and availability for the device.

Head below for all of the details on pricing for the various models and country availability.

  • Pre-orders start Sept 9. 
  • iPhones will ship/go on sale Sept. 16

iPhone 7 will start at $649 for the entry-level 32GB model and move up the usual premium for 128GBs and the new 256GB high-end model.

iPhone 7 Plus will be priced at its usual premium starting at $769 (32GB) and up from there for the 128G, and 256GB models.

The new iPhone 7 models will go up for preorder on Friday, Sept 9 and launch on Sept 16 in the following countries:  TAIWAN!!!!! 讚啦! 台灣榜上有名 !!

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Amazon just leaked iPhone 7 design

It seems like Amazon just accidentally released its specialized page for the iPhone 7—an hour before Apple was sent to announce the new phone. The pictures include one iPhone with the rumored dual back-facing cameras. It also includes a link for Bluetooth headphones, which probably the confirms the long rumored removal of the headphone jack.

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