First iPhone 5s TV Ad

Apple has aired its first commercial for the gold iPhone 5s.

The ad debuted during a football game on FOX. Set to “Ooh La La” by Goldfrapp, it shows liquid gold spilling and taking the shape of a gold iPhone 5s. The device is then unlocked via the Touch ID Fingerprint Sensor.

 

First iPhone 5s TV Ad – 10/20/2013