Nike Unveils Nike+ FuelBand SE

Nike today introduced the Nike+ FuelBand SE, the newest version of its wearable fitness band, which connects users with a new Nike+ FuelBand App.

Originally launched in early 2012, the iconic Nike+ FuelBand tracks all day movement using NikeFuel. The new Nike+ FuelBand SE builds on the iconic design and experience and delivers even more information and motivation to keep users moving. NikeFuel remains at the heart of the experience, and is a single, universal way to measure all kinds of activities—from a morning workout to a big night out. Nike analyzed over a year’s worth of NikeFuel data to fine-tune the NikeFuel algorithm to deliver an even more accurate measurement of your all-day movement.

PRICING & AVAILABILITY:
The Nike+ FuelBand SE will be available beginning November 6, 2013, in the current Nike+ FuelBand countries of US, Canada, and the UK and will also be available in France, Germany and Japan for the first time.

The Nike+ FuelBand SE will launch in Black and the Sport Pack colors of Volt, Pink Foil or Total Crimson priced at $149 (US).

A limited time pre-order for Nike+ FuelBand SE begins today, October 15, 2013, in the US, UK, France and Germany at www.nike.com/fuelband.

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